Disney Promoting Gross sales mentioned Thursday it is offered out of advert stock for the 93rd Oscars telecast on ABC this Sunday.
The present, which usually airs in February or early March, was pushed again by organizers to air on April 25 due to pandemic restrictions and security considerations.
Regardless of stagnating scores and manufacturing that caters to pandemic security, advertisers are nonetheless turning to the Oscars. Manufacturers like Verizon and Expedia will probably be working main new campaigns on Sunday’s broadcast. They’re joined by Basic Motors’ Cadillac, which is able to run advertisements for its first electrical crossover car, Lyriq, Advert Age reported earlier this week.
Different advertisers will embrace Google, Rolex, Airbnb, Apple, P&G, Panera, Subway and extra.
Scores for awards reveals had been slipping even earlier than the pandemic. Viewership for final 12 months’s Oscars dropped 20% to a brand new low, with solely 23.6 million watching, in keeping with Nielsen. The Emmys and Grammys each noticed viewership declines as effectively.
The realities of the pandemic, which have led reveals to check out socially distanced codecs, have created further struggles. The Golden Globe Awards ceremony in late February, as an illustration, was rife with technical hiccups.
Based on Kantar Media, the typical value of a 30-second spot within the ceremony in 2020 was $2.15 million, a rise of 9% from 2019. The corporate mentioned the ceremony perennially creates extra advert income for ABC than another day within the 12 months, with $129 million spent by sponsors in 2020.
Kantar mentioned regardless of dwindling viewership and the pandemic’s impression on the financial system, ABC hasn’t made main adjustments to advert pricing. ABC is searching for $2 million for 30 seconds on this 12 months’s broadcast, it mentioned.